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Soulfull Health, a rising star thoughtfully-conceived by its Founder, Helen, is soon to launch in the world of women's wellness and aims to reshape the landscape of holistic health for women worldwide.
Stemming from data-driven research and real-world problem-solving, Helen found it challenging to translate her objectives into the digital space. The market was saturated by established brands and an ‘overly-complicated’ stigma around women’s wellness, apparently weakening their value proposition.
Compounding these pain points was the lack of a robust online presence that positively communicated and facilitated interaction with the brand, limiting engagement with the target audience.