Our mission revolves around positive-sum interactions, where both parties gain tangible, reasonable benefits from transactions and interactions.
We analyse human interaction to identify valuable formats and outcomes, believing that a great product or service, with a thoughtful focus on human prosperity, is the best marketing and sustainability strategy.
We are also in the process of developing a revised index for Human Experience quality, expanding on the Human Development Index (HDI), which will inform our work for the next 100 years and beyond.
Mission Statement
“To eliminate poor human experiences through thoughtfulness, empowering communities and restoring trust - pioneering a world with greater access to prosperity, for all.”
brand story
The Particular community has a desire for positive-sums in the human experience.
Our ‘Happily Ever After’ is a world of people that uphold and respect their role in producing a more optimal human experience - and for that world to support such progress for everyone.
Particular’s ‘Moral of the Story’ is that trust builds confidence and hope, and hope and confidence build bright futures. High quality relationships that have mutually productive outcomes begin that cycle - they build the foundations for trust, confidence and hope.
How We Operate and What Makes Particular Different
Particular brands aim to connect with people using cognitive and behavioural analysis to improve aspects of their personal lives, careers, and social interactions. Particular Agency builds on this foundation - offering premium to encourage premium, that’s the mindset.
Growing at pace in the B2B marketing space, we help rethink and expand our partners’ and clients’ brands and offerings. With optimisation and a human-focused experience in mind at all times.
Who We Serve
We serve a diverse audience at Particular. Our clients include, but are not limited to:
- C-Level Executives
- Founders & Entrepreneurs
- Directors
- Chief Marketing Officers & Marketers
- Governments, Local Authorities & Councils
- Private Organisations who (wish to) advertise
- Investors & Workers in Sustainable Development
The Interests We Cater To
If you could sum it up into their interests, we usually cater to people who have an interest in the following areas:
- (Sustainably) Growing their Business or Brand
- Developing their Entrepreneurial talent and Business Acumen
- Customer Experience Management & Optimisation
- User Experience Management & Optimisation
- Persuasive Advertisement
- Transforming Perception of Concepts (for good)
- Customer Retention
- The betterment of humankind
- Leadership & Skill Mastery
- Humanity and its betterment
- Knowledge-seeking
- Real-world information
- High-quality
A Letter to the Community at Particular
To our community at Particular and all of Humankind,
This is a message, written and contributed directly by the Particular directors, and we extend our hand in wishing you the warmest welcome into the Particular community.
Throughout a period of around 15 years, we saw that the social contract has been quite severely broken. This dates as far back as the 2008 financial crisis.
There’s a disconnect between expectations and experiences. Your lived experience. Your product experiences. Your service experiences. Your community experiences, and so on.
So we exist to rid the world of the problem - the issue that is underwhelming human experience. In whatever forms it may take, starting with business and commerce.