Brand IdentityPhotographyWeb Design
Burn-Hard
Making Waves In The Fitness Industry
Business Stage: Pre-launch
Who in the team we worked with: Founders
Key Areas of Focus: Web Design & Development, Branding and Verbal Identity, Social Media Strategy, Visual Assets and PPC
Metisse, a ambitious watch brand led by Noura, aimed to disrupt the watch industry with innovative designs targeting women aged 16-35 in the UK.
Founder's Challenges: Setting Up In a New Industry
Noura, entering the watch industry as a newcomer, faced daunting challenges. From navigating complex manufacturing processes to distinguishing Metisse in a competitive landscape, she encountered hurdles at every turn. Additionally, as a first-time entrepreneur, she struggled with brand development, marketing, and e-commerce operations, seeking expert guidance to overcome these obstacles.
How Particular Partnered with
Metisse
Embracing Noura's vision, Particular Agency went on a journey to redefine Metisse's brand narrative. Our collaboration began with a comprehensive buyer persona research strategy, revealing insights into the preferences and aspirations of the target demographic.
Leveraging our findings, we then crafted a distinct brand identity and positioning strategy centred around Metisse's unique hexagonal dial design.
"Our mission is to redefine watch design by blending innovation with elegance, empowering women to make a statement with their timepieces. Partnering with Particular has been instrumental in bringing our vision to life, and I am confident that together, we will achieve unparalleled success in the watch industry."
Noura
Founder
